Description:

This eye-catching advertisement for an IT company was placed in a municipal trade magazine prior to the conference. 

Purpose:

To get readers to the trade show booth and have them try the new system.

Result:

A large number of delegates attended the booth and were impressed by the product.

Description:

This advertorial for a transportation company appeared next to a corresponding advertisement in a municipal trade magazine. 

Purpose:

To educate readers on the benefits of paid parking and disseminate survey results through a third party as part of the magazine's regular content.

Result:

The article generated interest in the issue and provided a summary that was useful for other marketing purposes.