Jeff's Blog

However great a writer we may be, we’re still only human. If you spend a lot of time writing something, you are the worst person to edit it. That’s why independent proofreading is so important. Making a mistake on a promotional brochure or ad, or worse, on a billboard, can affect your corporate reputation significantly. Potential customers will ask themselves,

If your organization needs to connect with consumers or the public, social media is a critical component of your outreach toolkit. It’s quick and relatively easy to push out and it’s the preferred method of communication for a large and growing demographic. But finding the right social media strategy is crucial. Just because Twitter, LinkedIn, Facebook, Instagram, YouTube and Google

When you’re looking to redesign your organization’s website, it’s easy to focus on the bells and whistles – the look and feel of the site – but don’t forget the need for a solid strategy and good writing. With website platforms changing so fast, you need to look beyond the tech and really think out what your website should do